
Plus d'information et passer commande
Disponible en traduction anglaise :
Plus d'information et passer commande
Septembre 2010
Auteur : Jacques Neirynck
Prix : 13 euros
Jacques Neirynck
Jacques Neirynck is the author of a new concept, SideView Marketing'' helping companies to create long term success by becoming singular In their market place.
He is a visiting marketing professor at ESSEC and at Ecole Centrale de Paris He also gives lecture In international masters of business administration MBA in CNAM at Paris.
He is also a management educator speaker and advisor for companies of all sizes, from the entrepreneur creating a new business to leading international companies.
He is a regular expert consultant for the largest European general managers network, the ''Association Progrès du Management'' (A.P.M.)
He used to hold several top management positions in Xerox, both in France and at an international level. His last position was vice- president of the engineering system business division in charge of worldwide marketing, strategy and business development.