SideView Marketing

Five perspectives to succeed where statistically improbable

février 2007

Auteur : Jacques Neirynck

170 pages

Prix : 20 euros

Dim : 21X17 cm

Every company is faced with the constant risk of dying a death one day. It may go bankrupt, be victim to a predator more powerful than itself, or be forced, somewhat against its own will, to join forces with a previous competitor It may die more or less quickly, suddenly or slowly over time, but die it may. However it's far too unbearable for entrepreneurs to limit themselves to this simple observation. The continually renewed hope of growth is what enables them to exist what advice can be given to company directors in pursuit of growth? It is what Sideview Marketing is about.

Jacques Neirynck

The author of a new concept: ''Sideview Marketing'' Jacques Neirynck is the author of a new concept, SideView Marketing'' helping companies to create long term success by   becoming singular In their market place.

He is a visiting marketing professor at ESSEC and at Ecole Centrale de Paris He also gives lecture In international masters of business administration MBA in CNAM at Paris.

He is also a management educator speaker and advisor for companies of all sizes, from the entrepreneur creating a new business to leading international companies.

He is a regular expert consultant for the largest European general managers network, the ''Association Progrès du Management'' (A.P.M.)

He used to hold several top management positions in Xerox, both in France and at an international level. His last position was vice- president of the engineering system business division in charge of worldwide marketing, strategy and business development.